Braun Brand Redesign. Male & female grooming, household
Braun is one of the most iconic brands in the world, but we could not rely on the past to create success in the future. Looking at their brand from a 360 point of view, it was clear to see they had lost direction. Using the concept of ‘Less, but better’ spearheaded by H.C. Dieter Rams, we set out to create a fresh approach for this brand. Braun is, was and always will be an industrial design brand. At the heart of industrial design is shape. We use geometric shapes that have a root in our products’ form or function to infuse the design DNA of Braun into our communications. “Good Design is as little design as possible” H.C. Dieter Rams SILVER: INDUSTRY CRAFT LION FOR ART DIRECTION 2 BRONZE: DESIGN LIONS