Petits Filous Play Free
Every day, an endless stream of stuff passes through our homes, only to be thrown straight out again. But our children don’t see rubbish, they see something else. Partnering with every major retailer, children everywhere could create anything they wanted. With a little inspiration under the lid of every Petits Filous, they turned pots into new ways to play. Teaming up with Amazon to add inspiration into boxes and an online hub, they made everyday objects into extraordinary stories, sharing it all with #petitsfilousplayfree. IPM GOLD: CHILLED & FROZEN IPM GOLD: BRAND PARTNERSHIP IPM SILVER: CREATIVE EXECUTION